Web Development isn’t just about bigger and bigger. Cappello & Linden is a small law firm serving folks here around Potsdam, NY — a small college town in the St. Lawrence valley of Upstate New York.
These are not the “Big City” lawyers who represent the rich and famous. They’re ordinary folks helping their neighbors through the legal puzzles ordinary folks face: buying a home, managing their businesses, adopting a child, making sure their estates benefit their kids when they’re gone. Clients are neighbors. Relationships are personal.
Until recently, Cappello & Linden wasn’t on the web at all. For years, word of mouth was their best and only advertising. In 2017, the firm decided that they needed to reach out to new neighbors, a new generation for whom the web is their phone book. They found iCaspar Web Development by word of mouth. A friend of a friend. They wanted a “simple enough” website that would be inviting and welcoming to an audience, many of whom have never needed legal services before and are wondering where they can go.
This is not a big site with lots of bells, whistles and moving parts. It’s designed specifically to communicate confidence and comfort to those who may be facing confusion and tension. Information without overwhelming.
New neighbors in our quiet town can find the help they need to navigate the legal challenges of ordinary folks.