Hospice of the St. Lawrence Valley’s mission is enhancing the quality of life through compassionate care for people affected by advanced illness and grief.
As the sole provider of end of life care for terminally ill patients and their families in St. Lawrence County, it is essential that Hospice be easily found by families faced with a diagnosis of a terminal illness, and by caregivers who are feeling overwhelmed with their responsibilities for a loved one suffering from advanced illness.
Hospice’s previous website provided lots of general information about end of life issues and Hospice services. However, the service placed severe restrictions on Hospice’s ability to customize its content. They were stuck with the generic, clinical articles and branding was limited to adding a logo, address and phone number.
The Hospice team had lots of ideas for what their ideal website could do, including:
- Share testimonials of people who have been helped.
- Provide easy-to-find listings of support groups and other opportunities.
- Introduce visitors to staff and support volunteers.
- Allow volunteers to easily find information and resources they need.
- Give physicians and other medical providers quick references for information and referral.
- Allow for donations, and for making resource and event ticket purchases online.
But at the heart of the project, it emerged that for some people, the idea of asking Hospice for help is scary or difficult. Having a website aimed at making a personal connection would help to eliminate some of the anxiety end of life issues can cause.
The new website’s purpose is to provide immediately relevant information to families and caregivers in St. Lawrence County in such a personal way that encourages those in need to reach out to Hospice for help.
Hospice’s new website keeps this main focus at its center, implementing many of the great ideas the Hospice team had envisioned. It allows Hospice staff to do most of the updates in house. It provides a flexible and scalable platform to personally welcome and encourage St. Lawrence County residents in times of deep personal challenge and pain.
People walking in the shadow of death and serious illness find and connect to the help they need.